Approximately What Percentage of Your Local Search Engine Ranking Is Based on Review Factors?

When we talk about optimizing for Local SEO, getting reviews from customers has always been one of the MUST-DO things that every business should include in their marketing strategy.  But how important are reviews to your business?  Hither are five means online reviews tin can help.

ane – Reviews can boost your ranking

According to MOZ's 2015 Local Search Ranking Factors Survey, "reviews signals" are idea to make up 8.four% of the ranking gene used by Google and other search engines.  That is a large percentage that affects where your business concern shows upwardly in the search result.

Google also made it clear that the quality and quantity of reviews that a website has plays a part in determining local SEO ranking. The help section of the Google My Business Folio states:

                " Google review count and score are factored into local search ranking: more than reviews and positive ratings volition probably improve a concern's local ranking"

2 – Reviews increment sale conversion

Online reviews have been known to increase sales for many businesses.  In a survey past Brightlocal, 92% of consumers read reviews for local businesses and forty% of them form an opinion by reading but ane to three reviews.  That's a large leap compared to concluding year's figures of 88% and 29%, respectively.

And so, how does this interpret to sales?  Well, many consumers read reviews at the point of sale and make a purchase determination and then and there, based on what they read. They are likewise more likely to visit your website and/or your store and buy your production afterwards reading positive reviews.  A 2012 report published past Reevoo documented how reviews produce an average of 18% uplift in sales, and l or more reviews per production can hateful a4.vi% increase in conversion rates.

3 – Reviews generate additional long-term marketing materials

There is no improve marketing than testimonials from satisfied customers.  The number of customers who leave reviews and positive comments when they are happy with a purchase continues to increment year over years. This gives businesses a constant stream of positive messages that they tin share on their website and social channels going forrad.

4 – Reviews help you understand your customers

Online reviews are a great ways to meliorate sympathize your customers and find out how you lot tin can ameliorate your product and services.  Customers often share what they love or hate about a business, its services or products, and sometimes they offering suggestions. Listening to this feedback tin can aid you determine what yous're doing right and which areas need improvement.

5 – Reviews build customer trust

Not all reviews are going to exist positive, but how you handle reviews, good or bad, is what volition make the difference to your business.  While consumers hold positive reviews and higher ratings in loftier regard, many besides accept into consideration how a business organization handles negative reviews. In fact, 68% consumers are more than likely to trust reviews with both positive and negative scores. Also, 18% of consumers who leave a negative review are ofttimes turned into loyal repeat costumers afterward receiving a response from the brand or concern.

Are y'all ignoring your online reviews?

Yous may not be actively collecting reviews from your customers/clients, just chances are some of them have already found your list on various review sites and are leaving comments about their experiences.  Some may even be sharing their comments beyond social networks.  Don't let any positive feedback go wasted! Negative comments that become unanswered can create a bad reputation for your concern.  Good or bad, reviews tin exist useful if y'all know how to benefit from them.

Additional reading about online reviews:

• How to Improve Your Local Search Ranking Using Online Reviews
• 3 Ways to Collect More Online Customer Reviews
• How To Deal With Bad Reviews Of Your Business Online

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Source: https://panopticmarketing.com/post/5-ways-online-reviews-help-your-local-seo-and-your-business/

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